IDGB Capital is working with the Better Food Project (BFP) investment firm that is creating a next generation food platform by building a collection of nutritious and healthy food brands and growing them in an ethical manner. We believe nutrition, together with a more active lifestyle, are keys to a long and healthy life. We consult the latest science, not advertising, to determine if a product is healthy.​

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BFP's management team and board of directors consist of consumer packaged goods industry veterans, including former senior level executives of Kraft Foods, Dreyer's and Nature's Variety. Its long-term plan would be to create a platform that would employ a roll-up M&A strategy of companies in the Better-for-You Food Category that owns complimentary assets and any financial backers may choose to be a part of the platform or only be part of the Grow acquisition.

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Acquisition Criteria and Select BFP Food Verticals

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• $5M to $50M in revenues

• Provides a nutritional or health benefit and strives to use environmentally friendly, natural ingredients: Non-GMO, Organic and not high glycemic

• Majority ownership with a preference for full buyouts